MisuraEmme, from Beijing towards the East

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6 DIC 2017
The company has inaugurated its first showroom in Beijing, which officially states its expansion into the Chinese market

The new MisuraEmme showroom is located in the Easy Home mall in Beijing, the first exhibition space in the city for the furniture brand specializing in the production of furniture systems and bespoke design.

The recent opening makes part of a much larger growth program in the oriental country, in synergy with the local partner Megahome, a prestigious player in the sector since 1998, which has a spread its presence in over 30 Chinese cities.

Daniela Mascheroni, Marketing Director at MisuraEmme, defines it as a new goal, confirming the company's commitment to a strong internationalization policy. "The collaboration with Megahome - continues the Marketing Director - stems from the joint desire to offer high-end solutions in line with the needs of the local furniture market and will lead in the coming months to the inauguration of additional single-brand stores and shop in shops, in strategic locations such as Shanghai and Shenzhen ".

Meanwhile, a representation of MisuraEmme proposals can be admired within the 300 square meters of the Beijing store, which tells the style of the brand in eight settings dedicated to the living area and the sleeping area. From the iconic Tao-Crossing day system to the Gramercy table; including Argo and Madison sofas as well as the sophisticated Ala table with the Cleò chairs, and the Florentia armchairs and the Kessler sideboard: the living spaces flows into night solutions, where can be found the refined Palo Alto walk-in closet - enhanced by the combination of different materials such as wood and smoked glass - the Margaret and Cosy beds and the Narcisse wardrobe system with Milan doors.

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